Hey there Kartra: {first_name}, %FIRSTNAME%!

Now that the summit has wrapped and you gained valuable info from my amazing friends on how to IGNITE your brand, I want to gift you a super-valuable exercise that will IMMEDIATELY light a fire in your business. If you missed tuning in to the summit, here's your chance to get in on the action!

Over the next 3 days, I will share 3 simple steps that will absolutely SHIFT the way you approach branding.

How many times have you let fear step in when you're about to take a big step forward? Or let the overwhelm of change hold you hostage?

Over my almost 20 years in the branding world, I have seen most people either afraid of COMMITTING to a brand, or completely the opposite - COMMITTING... to the WRONG brand.

I did a FB live on this yesterday. Check out the replay here! [image]

As you can see, I got a bit animated talking about the differences of One Trick Phonies and Mad Scientists. Because once you know which side you lean towards, you can break the habits that come along with being one or the other, and FINALLY settle into a brand that is perfect for YOU.

My challenge for you today is to take out a piece of paper and write down your VISION OF SUCCESS.

Is it on stage at a TedX talk, having 300 people in your course, or flying around the world to do book signings? What would you love that would also have an impact on the world? That last part is key - it magnifies your vision when you include the positive impact it will have on others.

Your VISION is what gets you through those moments when you don't feel like "showing up". It's your anchor when you know you have to take a big step in your business and feel the weight upper-limiting trying to hold you down.

One of the most common mistakes I see people make with branding is positioning themselves and developing a brand for where they are NOW. A vision is important because we can reverse engineer from THAT place and develop a brand that you can GROW INTO, PIVOT under and build your LEGACY around.

You may already have a vision mapped out and be thinking "I'm good!", yet it's always a good idea to revisit your vision periodically as you grow in your biz - too often we limit ourselves and our dreams. Think BIG!

Or you may be avoiding getting truly clear on your vision because you can't imagine it REALLY happening. If that's the case, I ask you to believe in MY belief. I truly believe ANYTHING is possible if we trust and act.

If you want support, just hit reply and ask! I read every response. Or you can join me on FB live today at 4 ET and I will help you land on a vision.

And be sure to check your inbox tomorrow because I have big plans for that vision you just wrote down!

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

Hey there Kartra: {first_name}, %FIRSTNAME%!

How did it feel waking up with your amazing vision out of your head and down on paper?

I love this quote by Malcolm Forbes: "Putting pen to paper lights more fire than matches ever will".

After all, I DID promise you a super-valuable exercise that will IMMEDIATELY light a fire in your business. ;)

If you have not yet wrote your vision, I urge you to take some time today, get still and let it flow! And if you're staring at a blank piece of paper or need some pointers, check out the FB live from yesterday.

Once you have that vision refined, I want you to review it daily. Yes this may be a bit of a woo tactic and I do love to visualize, yet I say this more so you are reminded DAILY of where you truly want to be.

It's so easy to get caught up in the moment each day, with family or social media and lately with what's happening in the world. When you have that vision ENGRAINED in your mind, it helps you move past any blocks or barriers.

It's also super important to have this vision in place as you develop your brand. I love working with clients and reverse engineering FROM their vision, to co-create a brand that they can GROW INTO, PIVOT under and build a LEGACY around.

Now let's dig into the second simple step that will absolutely SHIFT the way you approach branding.

My challenge for you today is to spend 5-10 minutes writing about your VALUES.

Working with my clients, we dig DEEP on values - because it can literally change your business. It also informs the foundation of your brand.

Your VALUES are what helps you make informed decisions when developing your brand, knowing who your ideal client truly is, and even make choices around offerings, growing your team and more.

I like to begin by free-writing what's most important to me. Think about what you value MOST. Then highlight words that stand out.

My client Ina for instance had some trouble deciding on values. Once we got clear on what they were, she explained that it truly transformed her business and even the way she works with her clients as a coach. At first she wanted to skip this part of the process, now she thanks me profusely that I guided her through it.

If you want support, just hit reply and ask! I read every response. Or you can join me on FB live today at 4:30 ET as I lead a guided exercise on how to determine your values and how to craft them into statements rather than single words.

After all, if I say "Integrity, Love and Service" that could be ANYONE'S values. Let's craft your values so you they are genuinely YOURS.

And be sure to check your inbox tomorrow because I will be back with your final step!

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

Happy Friday Kartra: {first_name}, %FIRSTNAME%!

When people think about brands, they often think about their visual identity. However, there’s another element that often gets overlooked: your brand VOICE.

Your VOICE is one of the BEST ways to create trends and ensure you're not following them. This leads to truly BREAKING OUT as a top leader in your niche and becoming known as the go-to EXPERT.

As we approach 2020, your VOICE is truly the secret sauce.

I recently wrote a post on why the worst thing you can do for your brand is have a product or service that IS different, with a pitch and look that sounds like everyone else. I also explained the top 3 trends that will be EXTINCT in 2020. That's right... Boss Babes, Bro Marketers and Fake Lux are on their way out.

Being genuine, real and FREE from trends is where it's AT heading into the next decade.

I highly recommend you read it so you're ahead of the game:

👉Top 3 Branding Trends that will be EXTINCT in 2020👈

People REALLY resonated with it, because I wrote using my VALUES + BRAND VOICE.

Your assignment today is to spend some time gaining clarity on your VOICE.

People often think if they simply show up and talk they way they always do, it is automatically "their voice". I'm here to tell you there's SO much more to it.

As move into the next decade, we will see people refreshing their identities to match the needs of an evolving audience. As technology changes at the speed of light, social media shifts and the marketplace continues to grow more crowded, branding the RIGHT way HAS to be a priority.

If you want to make sure you’re not caught in a trend and ensure that you’re standing out amongst the noise, JOIN ME LIVE today at 5:30 ET and I will dish out the SECRETS that savvy online marketers know that you NEED to know about developing and using your voice to stay relevant in the upcoming years.

Over the last 2 days, I revealed my 3V framework to you.

VISION + VALUES + VOICE = MAGIC to develop a solid brand foundation. This is just the TIP of the iceburg when it comes to SMART branding.

If you TRULY want to TRANSFORM your brand, you're in luck! The branding method I developed is highly conceptual and CREATES trends, not follows them.

NEXT WEEK starting on Wednesday I will be doing a 3 part video series where I will share:

• The reason branding is more important than ever as we enter 2020 (and what’s WORKING in today’s crowded marketplace).

• The three stages of branding (and how to know what stage you’re in).

• The revolutionary way to CREATE trends (and be sure you’re not FOLLOWING trends).

• The exact process that I use with top clients that has proven to multiply sales + conversions, instill unshakable confidence and save boatloads of time + money.

You do NOT want to miss this! If you're not already, jump in the Facebook Group, “Viral Summit Facebook Group” to gain access.

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

Do today what others won't and achieve tomorrow what others can't.” ~ Jerry Rice

Admittedly, I am not really a football fan... or a huge sports enthusiast. I am pretty much a true creative/business dork.

BUT... that quote is epic - and one I have on my studio wall.

What about you? If you're serious about your business, are you doing what others won't/don't?

I can tell you from experience it's 100% what got me to where I am today.

I showed up when it scared the shit out of me. I went live when I didn't feel like it. I stayed up late to meet deadlines. I invested in experts that helped catapult me much faster than I even could have imagined.

You either signed up or attended the recent “Virtual Posture Summit, “Summit Scripts Summit” if you're getting this email. 

The speakers in the summit also took action when they realized they needed to upgrade their brand to get to the next level in their business.

We covered...

- How I helped “Dr. Krista Burns”  take the Impacting Millions launch from DISJOINTED to ALIGNED and COHESIVE.

- How I helped “Dr. Krista Burns”   come "out of the shadows" and step "into the spotlight" which attracted his amazing A-player clients.

- How I helped “Dr. Krista Burns”   shift from the docile woman she was TOLD to be growing up to embrace her TRUE amazing self, which completely changed her business.

Up until the last few years, I really was only working with entrepreneurs who had a proven business, were making amazing money and were well known. We focused on rebranding and deep brand strategy.

I’ve had the pleasure of working with people like “Dr. Krista Burns” , “Dr. Krista Burns”  and others in a 1:1 capacity.

It was the best decision I ever made to niche down but as a result, had been turning down 80-90% of ALL people who apply to work with me because they don't have the above components.

In the beginning, branding is an investment, not an expense. The industry doesn't always portray it this way but you must see it this way to succeed.

The issue I kept running into is people who needed great branding + marketing, that had great products/service I knew were amazing but were not the right fit with the only 1:1 package I offered clients.

Last year I decided to create a new package that is specifically for people who fall in this group...

INTRODUCING the Legacy Brand Transformation Experience

If you want a short-cut to: CREDIBILITY + SUSTAINABILITY + TRANSFORMATION

And to create a foundation that leads to your LEGACY, this is for you…

You have a pretty clear customer avatar, a product/service to sell and you’ve outgrown your branding or haven’t truly invested in one yet.

You know you need to invest in expert branding but don’t want to completely break the bank.

I now have a PROVEN offer that will take you through my 90-day process of developing a brand that converts and truly embodies you as a multi-dimensional person and takes your entire business to the next level.

We just wrapped up the 4th cohort with huge success and I have found the sweet spot is a small intimate group.

There is only room in this next cohort for 6 people (5 ppl as of today) and I know as soon as I put this out there (in public) people are going to eat it up because nobody is doing this AND it's a huge missing step missing in people’s business.

It's really all about the PROCESS you go through to get to the next level and that process has to be correct and strategic.

You often need MORE strategy here because you are optimizing and fixing issues that you created while building your brand unconsciously or you scaled quickly and did just enough to get by and make things look “decent”.

The journey of developing a brand /rebranding is AS important than the physical manifestation of the brand and leads to TRUE transformation.

Calls are being booked and I already accepted an amazing entrepreneur over the weekend!

If you fit the criteria I mentioned and want to work with me in an amazing hybrid way, check out the details and bonuses: 

-or-

BOOK YOUR CALL NOW if you're ready to UPGRADE!

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

PS - I mean that... if you simply want to reply to this email I will personally respond and answer any Q's!

Hey, Insert your name here. here…

For those of you who don’t already know, doors are open for my Legacy Brand Transformation Experience.

It’s been acknowledged by many as one of the best (if not *the* best re-branding methods for entrepreneurs out there)...

I have been getting messages from people who’ve been curious about it, and wondering if it was right for them or not.

So here’s what I’ve decided to do:

Because I don’t want time or money to be the thing that holds you back from true transformation of your brand (and business)...

What I’ve decided to do is go all out to convince you to act.

Would you take 20 minutes out of your day to explore what's possible?

That’s what I’m offering you today.

From now until this FRIDAY, December 1, 2019, at 11:59 PM EST

You can book a complementary brand audit call with me, no strings attached.

This way you can understand exactly what the results would be...

And you can get answers to your most urgent branding questions.

I want you to know I am here for you, either way.

I want to help you make an informed decision, and I will be the first one to let you know if it’s not a good fit, if you're better off investing your money elsewhere or if you're the perfect fit for this transformational process.

Because I wouldn’t want you to miss out on this opportunity and be losing out on the ROI a rebrand provides.

Here’s where you can get access:

==> Yes, AUDIT please! “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales”

There will be a super quick form to fill out so I can understand a bit more about you before our call.

But again...

This opportunity EXPIRES this Friday.

So if you're at all interested, or even just curious to see what a Legacy Brand Transformation can do for YOUR business...

Then you're gonna want to check this out while the deal still stands...

Here's that access link, one last time:

==>YES! I Want Your Opinion, No Strings Attached! “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales”

See you on zoom!

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

PS - Calls need to be BOOKED “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales” by late Friday and the calendar is open through next week, as my schedule permits. Spots are being filled, first-come, first-serve. Currently there are 3 spots left.

Welcome to the weekend, Kartra: {first_name}, %FIRSTNAME%!

I woke up to a lovely surprise from my good friend and client Ron Reich in my inbox that I want to share with you.

Unless you've been hiding under a rock, you've probably heard me spreading the word that the next cohort of my Legacy Brand Transformation Experience “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales”begins in two weeks. 

If you know me, you know I prefer to stay behind the scenes. BUT I put myself out there because I want to create an impact and it's my calling to use my talents to serve others.

Today however, I am so happy to pass the task off to some of my amazing clients.

Ron, take it away!...

Here's a few more shout-outs from recent clients:

As you can see, people get RESULTS from this transformational experience. Ron himself has been telling me for ages that I should double the price. And in 2020 I will. But for now, I want to be of service and make an IMPACT for those who feel called to do the same.

So, if you missed my email yesterday, or didn't yet take me up on it...

I'm being super generous with people who feel a YES in their heart, but... something is holding you back.

Let's chat, no strings attached. I will listen to your biggest branding woes, give you a few quick tips and then be honest if you are a good fit for the last few seats left. If you send me your website I will review before our call and give you a quick audit!

You must BOOK your call today, December 1, 2019, by 11:59 PM EST.

Simply click on this link:

==> Yes, AUDIT please! “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales”

I was told yesterday that there wasn't many options left on my calendar so I went in and opened up more next week so you can take advantage of this opportunity.

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

PS - Doors are closing next Friday, December 1, 2019 or when seats sell out - whichever comes first, so the clock is ticking ;) As of right now, 3 of 6 seats are called for. I cannot wait to see who the final 3 will be and how we can create magic together!

Hi Kartra: {first_name}, %FIRSTNAME%!

By now you are most likely well aware of the Legacy Brand Transformation Experience, which begins next Friday. Spots are almost filled!

And because time is TIGHT... And I've been getting dozens of questions about the details...

I wanted to take a moment today to ANSWER some of the most common questions I've been receiving about the mastermind so YOU can decide if it's worth checking out yourself...

================================

Q: What do you actually GET as a Member?

================================

I noticed there was some confusion about what you really GET in the 90 days.

(Because it's a LOT MORE than what people realize...)

You walk away with:

• A completely DONE-FOR-YOU (re)brand (various logos for your biz + offerings, colors, fonts, the works)

• Strategies to use your new brand and messaging as a launch, and how to nurture your brand and grow into it as it evolves (no more re-inventing the wheel every few years)

• Rub shoulders & associate with some of the TOP marketers & business growth experts in today's market. Guest expert include Selena Soo, Ron Reich, Caitlen Ascher, and additional experts who are at the TOP of their game with their craft (because my genius is branding and there is so much more that dovetails into branding that you NEED to know)

• Creative direction to uplevel or recreate your website, social media presence, photoshoot and every touchpoint of your biz (basically I work 1:1 with you to ensure you end up with a COHESIVE brand)

• Mastermind sessions with a small curated group of brilliant minds

• Get real-time actionable feedback on your most pressing business & marketing challenges (you have 24/7 voxer access to me personally!)

• A copywriting session gifted to you with my personal copywriter, to take the content of your choice to the next level

• Clarity and breakthroughs on a personal level (this happens with even my top 1:1 clients who have 7 figure businesses)

• And much, MUCH more...

================================

Q: Why is this branding process better than any other?

================================

Not only will you be able to…

> Show up in a way that gets people nodding their heads

> Save loads of time and money, because you have a well laid plan and ALL the visuals nailed down

> Have marketing, publicity, productivity + mindset tools to empower you and truly help you take a QUANTUM LEAP in your business

...you’ll also know the perfect ways to convincingly explain to people what you do and what you offer.

It's truly a transformational process.

================================

Q: How do I know I will love the results and the ROI is worth it?

================================

Let's just say, ALL of my clients have had massive shifts after going through my brand transformation. I will let them to the talking here...

================================

Q: Most groups I've been part of are "newbies teaching newbies"....

How personally involved are YOU in this group Insert your name here.? And what about all the other "experts" you mentioned?

================================

That's a GREAT question. Because there are a lot of groups where the 'experts' just lurk in the shadows, not really 'giving up the goods' so to speak...

Well that's not what happens in our group.

I personally meet with you 1:1, multiple times. I am the one hosting EVERY group session and leading every guest session. All the branding work is done SOLEY by me. That is why I can only serve such a small group at a time. It's literally my 100% attention for the full 90 days.

(Really.)

================================

Q: I don't feel I'm at the level of success to justify being in the group... OR ...I feel like I am too established to be in this type of group.

================================

I do recommend, in order to get the MOST out of the group, that members are making an income online on a fairly consistent basis.

If you’re still in the “idea” stage, it might not be right for you UNTIL you have taken some action and are generating some income.

That said, please really listen to what I'm about to say:

This is a very common mindset BEFORE you hit the level of success you believe you 'should' have.

And it's this exact mindset that's KEEPING you from breaking through.

The one thing newer entrepreneurs have told me...

... is being around other people who are where they ASPIRE to be...

Is what PUSHES them to elevate themselves.

To be better.

To learn more.

To implement.

To REACH that next level...

So feeling like you're not yet ready to be in the group is ok.

In fact, it's perfectly normal.

I pride myself in creating a SAFE space...

A place where beginners and experts ALIKE can get massive value...

And rub shoulders at the same time...

And if YOU feel like you're "not ready"...

Instead of USING THIS FEELING as an excuse...

You can use it as the REASON to hit your goals.

And what better way than to be around people who PUSH you to be better.

Playing small isn't what success stories are made of.

 Tough love? It's only because I know how much impact you can make!

If you’re ready to FINALLY get clarity and have a powerful, complete + consistent brand:

BOOK a CALL to see if you’re a fit for one of the few remaining seats.

 Because, in today’s crowded marketplace, EVERY interaction is a form of branding.

If it’s not stellar, you run the risk of:

>> Blending in with all the other coaches/authors/speakers/service providers

>> Struggling what to call yourself and describing what you do

>> Staying stuck at your current income level

In short, it’s not EASY for your potential clients to quickly grasp your SUPERPOWER and say YES to your offers.

The result?

Marketing that feels like WAY too much effort (because it struggles to convey the value of what people will get through purchasing).

This is exactly why revealing your "secret sauce" + true identity is such a huge part of The Legacy Brand Mastermind (unlike so many other courses and programs or branding offers). We're not just putting lipstick on a pig ;)

This experience is super intimate, which gives us the opportunity to dig deep to reveal your perfect messaging and for me to PERSONALLY develop your brand, until - with my help - you feel more excited than ever about your business (and your audience does too).

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

P.S. I GET how busy you are, so the experience was developed to guarantee your results in the least amount of time possible. Jump in now to ensure 2020 is your best year EVER!

Hi Kartra: {first_name}, %FIRSTNAME%,

By now you know all the details. This is simply a courtesy email to let you know that there is a spot left, and if you'd like to claim it - it's yours!

And because I really want to make sure this small group is full of amazing entrepreneurs, and provide the best possible experience, I've decided to gift something EXTRA special for the LAST SPOT.

Not one, but TWO bonus 1:1 calls with me. So we can REALLY dig in to your business and brand and create the foundation for your Legacy.

If you've been thinking about jumping in and simply haven't taken the leap, this is your final chance! Simply reply and I will personally welcome you :)

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.