Registered Emails:

Email 1 (set up this email as autoresponder to send immediately after people register for your summit from the landing page)

Email 2 (set up this email as autoresponder to send 2-4 days after the welcome email goes out)

Subject: Here’s a thank-you gift for you

Email 3 (Broadcast email/autoresponder email sent when we had some exciting news to share with people who registered for SPSS already)

Subject: [Virtual Summit Name] You’ll never guess who just confirmed they’re coming!

Email 4 (Broadcast/Autoresponder email sent to give people who already registered for SPSS a sneak preview)

Subject Line: [Virtual Summit Name] Get your sneak preview

Email 5  (Broadcast email sent to people who already registered for SPSS to let them know about the kickoff hangout

Subject Line: Are you coming to my party?

Email 6 (Broadcast email sent to give people who already registered for the summit to let them know about the kickoff hangout)

Subject Line: Are you coming to the kick-off tomorrow?

Email 7  (Broadcast email sent to give people who already registered for the summit to let them know about kickoff hangout, sent the day/morning of hangout)

Subject Line: Kick-off party starts today -- will you be there?

Email 8 - (Broadcast email sent to give people who already registered for the summit to let them know about kickoff hangout, sent 10-15 minutes before the hangout starts)

Subject Line: Kick-off party is starting -- come hang out with me

Summit Live:  

 Day 1 Email 1 (Schedule this as broadcast email or campaign sent the day/time when the first interview goes live on the summit to people who registered for the summit)

Subject Line: SPS Summit Day 1: Dane Maxwell, Mitch Matthews, John Corcoran and...

 Email 2 (We sent this as broadcast to let summit attendees know about some technical issues with the server… DO NOT SEND UNLESS IT ACTUALLY HAPPENED ON YOUR SUMMIT)

Subject Line: Wahoo! We broke the server! (more details inside…)

 Day 2 Email 3 (Schedule this as broadcast email or campaign, sent day 2 of interviews/presentations)

Subject Line: [Virtual Summit Name] Day 2: [Speaker Name], [Speaker Name], and...

Day 3 Email 4 (Schedule this as broadcast email or campaign (if you’re on Infusionsoft), sent day 3 of interviews/presentations)

Subject Line: [Virtual Summit Name] Day 3: [Speaker Name], [Speaker Name], [Speaker Name], and...

 Day 4 Email 5(Schedule this as broadcast email or campaign sent day 4 of interviews/presentations)

Subject Line: [Virtual Summit Name] Day 4: [Speaker Name], [Speaker Name], [Speaker Name], and...

Day 5: Email 6 (Schedule this as broadcast email or campaign, sent day 5 of interviews/presentations)

Subject Line: [Virtual Summit Name] Day 5: [Speaker Name], [Speaker Name], [Speaker Name], and...

Day 6: Email 7 (Schedule this as broadcast email or campaign, sent day 6 of interviews/presentations)

Subject Line: [Virtual Summit Name] Day 6: [Speaker Name], [Speaker Name], [Speaker Name] and…

Day 7: Email 8 (Schedule this as broadcast email or campaign, sent day 7 of interviews/presentations)

Subject Line: [Virtual Summit Name] Day 7: [Speaker Name], [Speaker Name], [Speaker Name] and...

Day 8: Email 9 (Schedule this as broadcast email or campaign, sent day 8 of interviews/presentations, July 20 2015)

Subject Line: [Virtual Summit Name] Day 8: [Speaker Name], [Speaker Name], [Speaker Name], and...

Day 9: Email 10 (Schedule this as broadcast email or campaign, sent day 9 of interviews/presentations)

Subject Line: [Virtual Summit Name] Day 9: [Speaker Name], [Speaker Name], [Speaker Name], and...

Day 10: Email 11(Schedule this as broadcast email or campaign, sent day 10 of interviews/presentations)

Subject Line: [Virtual Summit Name] Day 10: [Speaker Name], [Speaker Name], [Speaker Name], and...

Day 11: Email 12 (Schedule this as broadcast email or campaign, sent day 11 of interviews/presentations)

Subject Line: [Virtual Summit Name] Day 11: [Speaker Name], [Speaker Name], [Speaker Name] and...

Day 12: Email 13 (Schedule this as broadcast email or campaign, sent last day of summit in the afternoon, reminder for [Speaker Name]s live closing keynote)

Subject Line: [Virtual Summit Name] -- Keynote speech/Summit Recap is tonight! (9pm EST)

Day 12: Email 14 (Schedule this as broadcast email or campaign, sent right after keynote in the evening to let summit attendees know about the replay)

Subject Line: [Virtual Summit Name] -- Did you watch the closing keynote?

Day 13: Email 15 (Schedule this as broadcast email or campaign, sent day after keynote in the morning to let summit attendees know about the replay)

Subject Line: [Virtual Summit Name] -- “You miss almost everything, every time”

Post Summit Emails

Email 16 (Schedule this as broadcast email or campaign, sent in the morning, promo after closing keynote for Self-Publishing School)

Subject Line: [Virtual Summit Name]: Why it’s hard to become an author (or get to the gym)

Email 17 (Schedule this as broadcast email or campaign, sent in the afternoon, promo after closing keynote for Self-Publishing School)

Subject Line: [Virtual Summit Name]: Special offer ends tomorrow

Email 18 (Schedule this as broadcast email or campaign, sent in the morning, promo after closing keynote for Self-Publishing School)

Subject Line: [Virtual Summit Name]: Why I lied to my family & friends

Email 19 (Schedule this as broadcast email or campaign, sent in the afternoon/evening (6pm EST), promo after closing keynote for Self-Publishing School)

Subject Line: [Virtual Summit Name]: LAST CHANCE to join Self-Publishing School (huge discount)

Last Chance

Email 20 - Last Chance (Schedule this as broadcast email or campaign, reminder email day before price goes up)

Subject Line: Did you miss a speech?

Email 21 (Schedule this as broadcast email or campaign, reminder email before prices goes up today, 2nd email sent on July 21 2015, afternoon)

Subject Line: [Virtual Summit Name]: Save $200 on lifetime access (ends tonight 11:59pm PST)

Email 22 (Schedule this as broadcast email or campaign, sent in the morning, start promoting all access pass pass again. If you don’t have a high- end program or course, you can do something like this right away after the last interview/ presentation of your summit)

Subject Line: [Virtual Summit Name]: “I didn’t have time”

Email 23 (Schedule this as broadcast email or campaign, sent in the morning, price of all access pass is about to go up.)

Subject Line: [Virtual Summit Name]: Save $100 on lifetime access (ends 11:59pm tomorrow)

 Email 24 (Schedule this as broadcast email or campaign, sent in the morning, price of all access pass is going up. Last promo email before prices goes up to $297 and summit is “officially” over)

Subject Line: [Virtual Summit Name]: LAST CHANCE to save $100 on lifetime access to the Summit (ends tonight)