Mitch Asser - Subject Lines
The Fasting Summit

The Fasting Summit: Subject Lines

1/3This is where you will insert the name of your summit.

example: “Virtual Posture Summit, “Summit Scripts Summit”

2/3This is where you add your speakers name

example: “Dr. Krista Burns”

3/3This is where you can provide any information about your speaker

example: (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

Subject Lines

Summit Live

Email 1: 

Subject: “Virtual Posture Summit, “Summit Scripts Summit” Day 1: “Virtual Posture Summit, “Summit Scripts Summit” Fundamentals

Email 2: (12 hours later)

Headline: “Virtual Posture Summit, “Summit Scripts Summit” Day 1: “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns”  and more…

Email: 3 (12 hours later) 

Headline: “Virtual Posture Summit, “Summit Scripts Summit” Day 2: Intermittent Fasting Part 1...

Email: 4 (12 hours later) 

Headline: “Virtual Posture Summit, “Summit Scripts Summit” Day 2: “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns”

Email: 5 (12 hours later) - FULL CTA

Headline: “Virtual Posture Summit, “Summit Scripts Summit” Day 3: Intermittent Fasting Part 2

Email: 6 (12 hours later) - FULL CTA

Headline: “Virtual Posture Summit, “Summit Scripts Summit” Day 3: [Speaker Name], “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns”

Email: 7 (12 hours later) 

Headline: “Virtual Posture Summit, “Summit Scripts Summit” Day 4: Extended Fasting

Email: 8 (12 hours later) 

Headline: “Virtual Posture Summit, “Summit Scripts Summit” Day 4: [Speaker Name], “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns”

Email: 9 (12 hours later) 

Headline: “Virtual Posture Summit, “Summit Scripts Summit” Day 5: Extended Fasting Part 2...

Email: 10 (12 hours later) 

Headline: “Virtual Posture Summit, “Summit Scripts Summit” Day 5: [Speaker Name], “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns”

Email: 11 (12 hours later) 

Headline: “Virtual Posture Summit, “Summit Scripts Summit” Day 6: “Virtual Posture Summit, “Summit Scripts Summit” Part 2...

Email: 12 (12 hours later) 

Headline: “Virtual Posture Summit, “Summit Scripts Summit” Day 6: [Speaker Name], “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns” , “Dr. Krista Burns”



Encore Emails

Email: 13 (12 hours later) - FULL CTA

Headline: “Virtual Posture Summit, “Summit Scripts Summit” Day 7: ENCORE




Last Chance Emails


Email: 14 (24 hours later) - FULL CTA

Headline: “Virtual Posture Summit, “Summit Scripts Summit” Less than 24 hours viewing time left...


Email 15: 12 Hours Later - FAQ CTA

Headline: “Virtual Posture Summit, “Summit Scripts Summit” FAQ + Doors Closed in Less Than 12 hours


Email 16: (6 Hours Later) - HUMOUR CTA

Headline: “Virtual Posture Summit, “Summit Scripts Summit” ⌛ A Quick Laugh and Only 6 Hours Left!


Email 17: (4 hours later) - SCARCITY CTA

Headline: “Virtual Posture Summit, “Summit Scripts Summit” Sorry :-( 


Email 18: (38 hours later) 

Headline: “Virtual Posture Summit, “Summit Scripts Summit” Are we cool?