General Summit: Subject Lines

Summit Copywriter: Michele PW (Pariza Wacek) 

Website: MichelePW.com 

Michele is a best-selling, award-winning fiction and nonfiction author. On the fiction side, she writes psychological thrillers/mystery/suspense books and has a popular book blog. On the nonfiction side, she’s written 5 books in the "Love-Based Business" series that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold $50M worth of products and services over the past 8 years. You can learn more about her at MichelePW.com.

Summary:

These emails were written a number of years ago Michele’s clients and they were hugely successful (grossing over 6 figures). There are things I would do differently based on what’s working now in email marketing, but there are lots of good things to glean from the samples. 

I would make the first one shorter and not use the carrots (<<<<) in either the body of the email or the subject line. I would also have more white space and break up the paragraphs more. 

The first one has a lot of good info so I would likely send more emails (we only sent 2 to her list) but make them shorter. So still send the same information but have it spread out over multiple touches.

The industry was information marketing/online entrepreneur/personal transformation industry.