The Impact Celebrity Summit: Pre-Summit
Host: Melissa Petersen
Website: https://practiceimpactmasters.com/
Email: [email protected]
Impact Celebrity Summit Overview
This is an online event to help doctors, coaches, healers and wellpreneurs achieve celebrity status in the local and virtual space so they can amplify their influence, income and impact in helping to transform the health and lives of those they serve.
The purpose of this summit is to provide healthcare providers with the solution of “Celebrity.” How to scale their practices so they can help more and earn more beyond their four walls through amplifying their authority and expertise.
Day 1 of the Summit Series will address “Creating a Celebrity Brand” that attracts ideal clients. Topics will include branding, positioning and messaging.
Day 1 Sessions:
Set Your Vision to Make Your Impact! Join Dr. Melissa as she guides you into the 3 foundational steps to create your world changing vision for massive impact! You need to make sure that you've got a clear vision to set your strategy so you can attract your tribe, scale your business and change the world through celebrity positioning. Discover how to play bigger for maximum influence, income and impact!
Your Unique Expert Position with Dr. Krista Burns: Join Dr. Melissa Grill Petersen as she interviews celebrity health expert and featured guest, Dr. Krista Burns on the Impact Celebrity Summit. To help more, earn more and work less in today’s overcrowded business space, requires you to be able to cut through the noise so you can actually make your impact. This begins with finding your true purpose driven, profit-building niche. Easier said than done for most but you will have immediate a-ha’s as Dr. Krista walks you through her journey from nearly losing it all to building an empire that is changing the health and lives of millions.
Grow Your Passion into Profit with Best Selling Author and Coach, Shannon Kaiser: From corporate america to best selling author and world renowned life coach, join us as Shannon shares her journey. Find out how she left her day job behind to seek her true calling and joy that has allowed her to live her passion and enjoy abundant profit all while positively impact hundreds of thousands of lives around the world.
Branding- How to Stand Out in Today’s Digital World: Digital platforms and marketing are here to stay, so how do you position yourself as a celebrity brand so you can capture the heart and loyalty of your audience? Tune in and discover why you start with the smallest screen first and the right way to scale so you can stand out, be seen, heard and sought out across every platform for lasting impact.
How to Attract High Paying Clients: Join Dr. Melissa Grill Petersen as she interviews marketing expert and featured guest, Bret Gregory on the Impact Celebrity Summit. Discover how to find your ideal high paying clients, get on stages and use strategic ad buys to create immediate income all that positions you as THE go-to celebrity expert for maximum impact.
Communicating Your Impact Factor- The Art of Storytelling with Dr. Melissa: Discover how to take on any stage from small to large through the art of storytelling so you can confidently communicate your impact factor. In this interview, you will learn the exact strategy and 3 step sequence that every great speaker from Martin Luther King and Steve Jobs to the blockbuster films and best-selling books take to capture our hearts, inspire our minds and get us ready to act. In less than 30 minutes, you will discover how to build and share your core message across any platform to build your business, attract your tribe so you can change the world!
What it Takes to Be an E.P.I.C. Speaker: Join Dr. Melissa Grill Petersen as she interviews speaking expert and featured guest, Carol Cox on the Impact Celebrity Summit. Being a speaker is one of the best ways to build your brand and influence and be seen as the go-to expert in your field. But it's not enough to be a good speaker. How can you be an E.P.I.C. one so you make an impact on your audience? You’ll learn what E.P.I.C. stands for, how to use it in your presentations and communications, and the transformation you’ll see for yourself and your audiences.
How to Go From Blank Page to Best Seller in 90 Days: Join Dr. Melissa Grill Petersen as she interviews publishing expert and featured guest, Chandler Bolt on the Impact Celebrity Summit. There’s a book inside you. Get ready to define your book idea, organize your chapters and write your book in as little as a weekend. Founder of the Self Publishing School will share his step by step process that has allowed thousands of his clients to become a bestseller.
Day 2 is all about “ Being a Celebrity Brand” to expand their reach, revenue and recognition through the application of their message to get on celebrity platforms. Topics will include: signature talks/stages, virtual summits, live events, books, social media, media outlets.
Day 2 Sessions: Leverage Your Message- Scale Your Platform
Follow the Trail- Using Social Media to Build Your Presence: Leann Spofford is an experienced Marketing Advisor, Best-Selling Author, Nature Enthusiast, and working towards an Epigenetics Coach Certification at the Apeiron Center for Human Potential. Leann has 25+ years of marketing expertise with a strong emphasis in the healthcare technology sector. Leann is committed to building businesses who advance health, nurture nature, human potential and human kindness. She is passionate about epigenetics, aging gracefully and healing with nature. She is the Founder of Creative Content Connects and helps businesses remember their “why” and creatively communicates that “why” so they connect with their customers and others. She has extensive knowledge in building a social presence and relationship marketing. Leann is known for her unique branding/relationship process: Remember Who You Are. She helps people, business and nature prosper together. Connect for more inspiration.
How to Magnetize Your Message and Attract Your Audience: You have a story that holds the power to connect with and magnetize your ideal audience to you. Join us to discover why consistency, transparency and social proof matter when sharing your message online and how to use these key ingredients properly to position you as the go-to expert.
How to Thousands Even Millions without Spending Big Bucks: Join Dr. Melissa Grill-Petersen as she interviews PR Media expert, Christina Nicholson in sharing how to capture the attention of the media. You will learn where to find the media and how to capture their attention to be featured on platforms from TV and radio to stages and podcasts. Tune in to discover how to be featured.
Why TV Matters and How to Get on Air: Tune in to learn from Parker Wallace, a culinary and lifestyle expert, appearing on TV shows across the country, including The Weather Channel, The Better Show and the Daily Buzz why TV matters and how to get on air. From who to contact and how to pitch yourself and why should consider pay to play- all tv is good tv. Tune in so you can get on air.
How to Capture the Media’s Attention in 8 Seconds: Join Dr. Melissa Grill Petersen as she interviews the author of the best selling book 8 second PR and featured guest, Liz Kelley on the Impact Celebrity Summit. Find your wow message and discover how to deliver it in easy to understand terms that will bring new clients to your door and position you as a premium paid expert.
Leverage Facebook to Grow Your Business for Celebrity Impact: Find out why Facebook is the best place to begin making your biggest impact in the online space. Dial in exactly what NOT to do AND best practices allowing you to know where and how you can maximize your time, message and money. You will find out all about the algorithm and how to use it to your advantage for an A+ rating that will send clients to you.
The Power of Virtual Summits to Increase Income, Influence and Impact: Tune in and find out how Dr. Mark Wade generated over 30K with his first one day virtual summit and how you can too! Learn to leverage the virtual space and powerful online platforms to upgrade your celebrity influence, monetize your message and package your programs virtually. You can expand what is possible so you can help more, earn more and work from wherever you want with the power of virtual solutions.
Outcome- to leverage this event to increase my reach to health and wellness leaders across the globe and be a tool both to serve my peers while being a lead generation tool into my high end impact celebrity method program.
Process-
Map out summit story from problem to solution
Create topics to bring solutions
Find speakers to interview that are experts- I looked for best selling authors
Securing Guests to Interview:
Best Selling Authors and Leading Experts
Sent an email, FB messenger and or contact page to ask for interview.
Subject: May I Interview You?
Liz,
I just finished reading your book 8 Second PR and loved it! I immediately thought how helpful your message would be to our audience of doctors, coaches, healers and wellness professionals that will be tuning into our upcoming Impact Celebrity Summit.
My team and I would LOVE to feature you as one of our expert guests on the summit. It would be a true joy to feature you and your book. Your energy and expertise will bring so much to so many.
Thank you for your full consideration. Continued success and joy to you!
Yours in Limitless Impact,
Dr. Melissa
Marketing 3 pronged strategy once content is done and you are ready.
1- Email and announce to your warm audience , current email list or group.
2- Buy new traffic with social media ads
3- Speakers help promote to their audience to drive leads
Once registered, begin email marketing and nurturing sequence.
