Name of Script
Subject Lines
Pre Summit
Email 1: May 14th
Subject: Exciting Announcement
Subject: Will you help me celebrate?
Subject: I was able to get you a FREE pass!
Email 2: May 17th
Subject: I need your help
Subject: Will you share this for me?
Subject: Here is your free ticket.
Email 3: May 21st
Subject: It’s Time To Take A Stand. Will you join me?
Subject: I can’t wait to tell you about this!
Subject: I can’t do it alone, I need your help with this.
Email 4: May 24th – Morning
Subject: LAST CHANCE To grab this free...
Subject: Your Free Event is starting now
Subject: Are you joining me today?
Email 5: May 27th (Encouraged – Optional)
Subject: It’s too good not to, right?
Subject: Yikes!! Last Chance, don’t miss it.
Subject: I am on cloud 9 right now because of this.
Subject: I don’t want you to miss out on this.
Summit Live
Email 00: Right away when they sign up – registration confirmation
Email 001: Next day
The Shocking truth…
Email i: Next day
You Won’t Believe this!
Email ii: Next day
Can I get real with you on this?
Email iii: Next day
If you change this one thing it can help you live longer
Email iv: Next day
Which archetype are you?
Post Summit
Email 1: Monday after summit
Do you have these Post-Summit Blues?
Email 2: Tuesday after summit (morning)
Are we going to do this together?
Email 3: Tuesday after summit (afternoon)
Last chance to get the presentations