The BizBFF Summit
Pre-Summit Emails
Summit registration began on the Monday before Thanksgiving (November 20th) Summit went live on December 5
Email #1: Immediately after registration
Subject: “Virtual Posture Summit, “Summit Scripts Summit” [BizBFF Summit] Congrats! You're registered for the “Virtual Posture Summit, “Summit Scripts Summit”
Email #2: Black Friday promotion - sent on November 24th to those who registered prior to Thanksgiving
Subject: “Virtual Posture Summit, “Summit Scripts Summit” Black Friday Special
Email #3a: Announce Bonuses - this is the version that went to people who haven’t purchased the AAP, this email went out 6 days after registration or 6 days before the summit went live, whichever was earlier, and at least 6 hours after the last email
Subject: “Virtual Posture Summit, “Summit Scripts Summit” Conversations, Connections and Plenty of Goodies
Email #3b: Announce Bonuses - this is the version that went to people who have purchased the AAP, this email went out 6 days after registration or 6 days before the summit went live, whichever was earlier, and at least 6 hours after the last email
Subject: “Virtual Posture Summit, “Summit Scripts Summit” Conversations, Connections and Plenty of Goodies
Email #4: Announce Live Bonus sessions, sent 3 days after last email or 6 hours after last email if registration was after December 1st
Subject: “Virtual Posture Summit, “Summit Scripts Summit” Live Connection Sessions
Email #5: Final Pre-Summit email, sent 24 hours before summit starts and at least 6 hours after last email
Subject: “Virtual Posture Summit, “Summit Scripts Summit” Speaker Schedule (with Printable)
Live Emails
Email #1: If registration occurs after summit has already launched this email is sent and then they are jumped down to the appropriate “next live email”
Subject: “Virtual Posture Summit, “Summit Scripts Summit” Welcome & Important Information
Email #2: 24 hours prior to live kickoff
Subject: “Virtual Posture Summit, “Summit Scripts Summit” In less than 24 hours...
Email #3: 8am Pacific on Day 1 (or immediately if joined summit before 10am PST and skipped if after 10am)
Subject: “Virtual Posture Summit, “Summit Scripts Summit” Summit Day 1 -- Link Inside
Email #4: 2.5 hours later (or after 11am if they arrived after the live session)
Subject: “Virtual Posture Summit, “Summit Scripts Summit” Summit Day 1 - Five more conversations
Email #5: Day 2 Morning - 9am Pacific
Subject: “Virtual Posture Summit, “Summit Scripts Summit” Six New Conversations + Live Connection Session
Email #6: Day 3 Morning - 9am Pacific
Subject: “Virtual Posture Summit, “Summit Scripts Summit” Wow! Already on Day 3...
Email #7: Day 3 - 4pm Pacific
Subject: “Virtual Posture Summit, “Summit Scripts Summit” Are you enjoying the summit?
Email #8: Day 4 - 9am Pacific
Subject: “Virtual Posture Summit, “Summit Scripts Summit” Day 4 - Another 6 great conversations
Email #9: Completely missed my schedule and failed to send!!!
Subject: “Virtual Posture Summit, “Summit Scripts Summit” Links to all sessions