Eric Yang - Pre-Summit
Airbnb Mastery Summit

Airbnb Mastery Summit: Pre-Summit

When: 1 week before summit starts ~ August 4th

Subject Line: [Airbnb Summit] Get your sneak preview

Hi [First Name],

One more week until the [Virtual Summit Name] starts, and I can’t wait! 

We’ve had even more incredible speakers confirm they’re attending.

What’s next?

Check out the agenda [Special URL] to see when your favorite speakers are giving masterclasses.

Put the sessions you want to attend on your calendar. (Here’s the Google Calendar link.) [Special URL]

Stay tuned for an exciting announcement coming in just a few days.


[Your Signature],

[Your Name]


P.S. (Each day’s events will be available for 24 hours, and you don’t want to miss them. 

If you haven’t already, you can get LIFETIME access to the entire [Virtual Summit Name] with the [All Access Pass] at an early bird special.) [Special URL]




Subject Line: Are you coming to the kick-off tomorrow?

Hi [First Name],

I’ve already heard from tons of you that you’re excited to meet me and the other speakers. 

And you’ve come up with some great questions.

That’s why I’m so excited to meet you tomorrow at the LIVE kick-off.

Here’s what you need to know:

> The LIVE kick-off starts tomorrow, [Summit Date] at 1PM Eastern (10AM Pacific).

[Special URL]

> It’s going to be a blast because nobody’s in “presenter mode” -- they’re just spending time with you.

> Unlike the sessions, I probably won’t record the kick-off... so if you want to be there, you have to come while it’s LIVE.

And reach out to me: Email me and tell me the biggest question you have about becoming an author or building a business.

I’ll try to answer every question I can at the kick-off. [Your Signature]

[Your Name]

P.S. Remember to add this event to your calendar and join me live tomorrow at NOON EST. [Special URL]




Subject Line: Kick-off party starts today -- will you be there?

Hi [First Name],

Hope you're as excited as I am that the [Virtual Summit Name] starts tomorrow.

And I want to give you a chance to get a head start and meet the experts before anyone else.

That’s why I'm doing a LIVE kick-off today, Thursday (August 10th) at 1PM Eastern (10AM Pacific). [Special URL]  (send people to live page)

It’s the best way for you to talk to me and the other speakers 1-on-1 since we’ll have more time. And you’ll get to meet some of the other people who are attending the event.

Click here now to get into the kick-off -- you can leave the page open in the background if you’re early. (Make sure to keep your sound on!) [Special URL]

Yes, this is last-minute.

But I want you to get everything you can out of the [Virtual Summit Name]. 

And I know this could be a huge break for you.

I can't wait to see you on the live hangout soon!

-[Your Name]

P.S. Remember to join me live today at 1PM Eastern (10AM PST.). [Special URL]