Hello Kartra: {first_name}, %FIRSTNAME%,

Let's get real for a minute... if you're on my list, you're trying to make money online.

How are you doing that? Affiliate marketing? Ads? Your own products or services? Any way you do, I know you've come across what I call "Bro Marketers."

Those guys who do nothing but try to sell you products that help you sell products. They show you pictures of them with fancy cars or big houses. They talk about funnels like it's the Holy Grail.

You know those guys too? I'm tired of them.

They over promise and under deliver. They gross me out with their sell at any cost mentality. Reading their sales copy leaves me feeling slimy.

I think we need to start a group of "Sister Marketers" whose goal is to bring people together and sell them what they really need to help them grow and prosper. We'll overdeliver on every promise and blow people away with our generous spirit. We'll believe in connection over competition and know that there is more than enough to go around.

In that spirit, I've been working on a secret project for the last few months. It's almost time to tell you about it, but in the meantime, I'm going to go over some of the ways that we can work together to be better marketers.

Starting next week I'll be sending you the top four Bro Marketing mistakes and how we can combat them.

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

Hello Kartra: {first_name}, %FIRSTNAME%,

Last week I wrote about how I'm tired of Bro Marketers. I got the BEST responses from people!

Amy said: "YES!! Love this! I didn't have a name for these guys and now I do...."

Karen said: "This is my favorite email that I've read in a long time. I absolutely love this idea."

and Lois said: Hurrah! Can't wait for this!!"

So, my Sister Marketers, let's make some changes in online marketing!

This week we are going to talk about the first mistake I see from Bro Marketers, insincere pressure.

I'm not talking about that bit of pressure that everyone uses in sales copy. The sense of urgency that helps people make a decision. I'm talking about PRESSURE.

I see these guys using pressure to increase their sales at the cost of their customer's well-being. Suggesting that people can use a credit card to pay with promises that they'll make their money back in the first 30 days. Or suggesting that their product is fool-proof so you have nothing to lose.

Pressure that feels icky and insincere. These guys don't actually care about you, or about your success or failure.

So how can we, as Sister Marketers, do better?

We can focus on helping our customers to succeed without sacrificing their emotional, financial or personal health. We can actually care about selling our products to the right people, not just any people.

And most importantly, we can stay truthful in our marketing.

Are you with me?

Next week I'll talk about another mistake I see Bro Marketers make, so be on the lookout for my next email!

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

Hello Kartra: {first_name}, %FIRSTNAME%,

I love all your enthusiasm about these Bro Marketing emails! I've been thrilled to see how many people agree with my perspective around this type of marketing.

Amber said: "Oh my gosh.... THIS EMAIL!!!! Bro marketers... Needs to go away! Glad you are touching on this!!!!"

Laurie said: "Yes...yes...yes! We can't do it all, and really should promote one another."

Drew said: "LOVE this message. I call them people that keep Zuckerberg's pockets filled with cash." (Even men are on board with this message!)

This week I'm going to talk about the over promise but under deliver tendency with Bro Marketers.

Last year when I was going through my copywriting training I came across a stereotypical Bro Marketer promoting his copywriting checklists. I was trying to absorb everything copywriting at that time (still am, really) and so I bought them for $17.

Anticipating something really helpful, I hurriedly clicked on the download link. What appeared was pretty much gibberish. I'm guessing if you were one of his students who knew his shorthand for things it might have helped. But as a stand-alone product? It made no sense!!!

And then I started to get his emails. Telling me how much more sense it would make when I joined his course. That's right, the under-delivering was a SALES TACTIC!!!

I mean, can you even believe that?

I spent $17 for the privilege of accessing a product that made no sense unless you were willing to pay hundreds of dollars more.

But you know, it was a turning point for me. That was the moment I stopped paying attention to anyone with a Bro Marketing attitude. I unfollowed people. I unsubscribed from mailing lists. And I focused on people who were truly helpful.

Because I would way rather under-promise and OVER deliver and those are the types of people I want to hang out with.

So which type are you? And which type do you want to hang out with?

We are getting so close to the reveal of my latest endeavor. And let me tell you, the ladies involved have all over delivered!

I'll be back next week with a bit more info. Have a great week!

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

Hello Kartra: {first_name}, %FIRSTNAME%,

I had no idea this concept of Bro Marketing would hit home to so many people. It's started some great conversations over email and I'm so appreciative of everyone whose taken the time to email me back with their experience and perspective.

This week I got a reply from Alison that really made me think.

Alison said this: "I've heard this term before on someone else's ads, and while I agree with the concept of over-promise and under-deliver, I think it's problematic to associate it only with "bro's" (male marketers.)

There are MANY women who do this as well.

I agree we need to call people out who lack integrity, but the problem with "bro marketing" as a term is that it isolates and divides people who are potentially offering great solutions."

She's not wrong. There are plenty of women who are part of the problem. Personally, I still refer to them as Bro Marketers, but maybe we need a more gender-neutral term so it doesn't demonize an entire gender. (Suggestions?)

There are plenty of men who provide amazing content in the online marketing space. And I follow plenty of them! You'll miss out on some pretty great information if you stop following based on gender.

Let's get back on track and talk about Bro Marketing Mistake #3, too much flash.

I think a reader named Kathryn described this best: "I attended countless webinars which although free, took my rare free time only to offer zero value (a lot of waffle and blah blah) just to try and sell me a course at the end where I would find out what I wanted to know…"

The marketers who try to talk themselves up so much that they make no connection with their audience. Cause let's be real, we don't really care about them.

When was the last time you saw a marketer who was trying to convince you that you should buy something because they were such an awesome, rich, beautiful, amazing person? I bet it was in the last 24 hours.

This type of person seems to forget that it's not all about them. We need to know that they can help US!

And if we are going to be a different type of marketer, then we need to focus on being real and being helpful.

Next week I'm going to share with you something that is going to help you learn a new flavor of online marketing. Something that will help you grow your business without giving up on your ideals.

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

Hello Kartra: {first_name}, %FIRSTNAME%,

Who are your best customers? I'm gonna guess that like me, your best customers are people that you've built a relationship with.

Whether it's taking a few minutes to answer an email or a question in a Facebook group, making a personal connection is remembered.

And that's Bro Marketing Mistake #4, not taking the time to build a connection.

Drew sent me an email this week telling me about someone who had reached out to him looking for an email marketing coach. Drew said, "He wasn't providing value at all, but he was achieving a 1% conversion rate simply because he blasted the affiliate offer about 15-20 times in a month."

You CAN sell by just bombarding people with offers, but that's not building a long-lasting customer relationship. You might sell something to that person once, but they're not going to be waiting anxiously for your next offering. They're going to forget you even exist.

Building a connection takes time and effort, but in the end, your marketing will be much more effective when you are speaking to people who "know" you.

These last few emails about bro marketing have been fun to write. I've enjoyed thinking about what really matters in marketing, and how we can start a Sister Marketers movement.

But now, I finally get to tell you about the HUGE project I've been working on for months that will help us all come together and learn from each other.

I had a vision last February of putting together a summit for online service providers. Something that was geared to people who not only run their own business but support other business owners as well.

I know so many amazing Virtual Assistants, Coaches, Online Business Managers and Marketers who have years of knowledge and experience. So, I reached out and started asking them if they'd be willing to share. And girl, they delivered!

I'm so excited for you to join us on “Dec 11th – 15th” or “Tuesday, January 5th – Thursday, Jan 7th” for a week of presentations that will expand your knowledge of marketing.

Introducing The “Virtual Posture Summit, “Summit Scripts Summit” “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales”

This online summit includes 18 speakers on a wide variety of topics that all pertain to online service providers. From email marketing to relationship building, promoted pins to video marketing, you're gonna learn more than you can even imagine!

But the best part? You can get your ticket for FREE!

You can check out all the speakers and the schedule here: “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales” https://solopreneur-success-summit.heysummit.com/?...

I'll be sharing more about what you can expect during the summit in the next couple of days, so go grab your ticket and stay tuned!

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

P.S. Check out the  “Virtual Posture Summit, “Summit Scripts Summit” here!

Hello Kartra: {first_name}, %FIRSTNAME%,

Last year I went to a small conference of bloggers. There were about 30 of us at the hotel for the weekend, learning, implementing and chatting over coffee. I don't often get a chance to talk with bloggers in real life and it was pretty amazing to be surrounded by people who "got me."

It made me realize how hard it was to make true connections online. We are only able to know someone by what they are willing to share on social media. But when you're sitting across from someone and talking about your life and kids, it's a much deeper relationship.

This is what I wanted to achieve with putting together the “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales” “Virtual Posture Summit, “Summit Scripts Summit”. I wanted a chance to get to know these women who I admired so much. I wanted to hear their voices and laugh with them. I wanted to pick their brains about topics they were passionate about. And I wanted to share that all with you.

I know that you'll get so much out of these video presentations. You'll get to know us all better, but you'll also expand your knowledge. These women don't hold back, or keep secrets. They let us in and share what they know so freely.

I'm so excited for these presentations to go live starting “Dec 11th – 15th” or “Tuesday, January 5th – Thursday, Jan 7th”. I can't wait for you to learn alongside me and all the other attendees.

 “Virtual Posture Summit, “Summit Scripts Summit” Schedule

Day 1

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• 10:00 AM - TBD with Alison Reeves

• 11:00 AM - Why a Strong Brand Helps Your Marketing with Courtney Harvey

• 12:00 PM - Maximize Your Media: 10x your visibility and celebrity through the media with Gigi Barnett

• 1:00 PM - Get Over the Camera Fright: How to Rock Your Video Content with Monica Draudt

Day 2

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• 10:00 AM - Essential Steps for Creating a Digital Product with Kara Fidd

• 11:00 AM - The Secret to Getting Paying Clients Through LinkedIn with Andrea Jones

• 12:00 PM - Relationship Marketing & Referral Partnerships Through Coffee Chats with Tasha Booth

• 1:00 PM - How to create a simple email editorial calendar & supercharge your content with Meera Kothand

Day 3

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• 10:00 AM - Why you need a webinar with Kathleen Celmins

• 11:00 AM - Marketing for Virtual Assistants with Kayla Sloan

• 12:00 PM - SEO / being found by your ideal clients in search results with Meg Casebolt

• 1:00 PM - Stop Writing Boring Pitches with Ciara Kamara

Day 4

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• 10:00 AM - 6 Steps to Mastering Pinterest Ads with Monica Froese

• 11:00 AM - Scaling with Systems with Sarah Noked

• 12:00 PM - Just F*cking Do It with Gabriella Ribeiro

• 1:00 PM - How to Maximize Your Content: 3 Practical Strategies to Make Your Content Work Harder with Tonia Kendrick

Day 5

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• 10:00 AM - The Truth About Systems with Akilah Pitts

• 11:00 AM - Before You Write: Defining Your Ideal Client to Increase Conversions with Emma Lee Bates

Make sure to sign up for your free ticket “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales” and join the Facebook group (available once you sign up for your ticket) so you don't miss a thing!

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

Hello Kartra: {first_name}, %FIRSTNAME%,

I'm so excited that you've signed up to attend the “Virtual Posture Summit, “Summit Scripts Summit”! I seriously can't wait to share these presentations with you.

I wanted to make sure you knew about the possibility of upgrading your ticket. These videos are only available for the week of the summit unless you upgrade to the “VIP Level”, “Summit Elite”, “Ultimate Pass”. If you're anything like me, you find it hard to fit 18 videos into one week.

Plus, when you upgrade you get access to a few very special things...

First, a 45-day FREE trial to Acuity Scheduling. This is my very favorite scheduler and usually they only offer a 7-day free trial. But, when they heard about this summit they wanted to do something special for attendees, so you can get 45-days FREE when you get your upgraded ticket.

Second, I'm offering you a free copy of Build a Better Business in 5 Days Workbook. From your branding and marketing to your accounting and operating procedures, learn how to evaluate and improve all aspects of your business.

Plus, I might have a few other surprises up my sleeve for those with a “VIP Level”, “Summit Elite”, “Ultimate Pass”!

The special pre-event price is $39 but that price will increases on 9/23 when the summit starts! So don't miss your chance to get lifetime access now!

Just click through and select the “VIP Level”, “Summit Elite”, “Ultimate Pass” “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales” to get these special bonuses!

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

Hello Kartra: {first_name}, %FIRSTNAME%,

How often do you cringe reading an ad for a marketing product on Facebook? Daily?

Or run across a sales page that makes you want to take a shower it’s so slimy?

It used to be that these marketing tactics worked because no one was selling products that taught you how to market online. And it is different than marketing a brick and mortar store.

But nowadays you can find all sorts of courses, blogs, and videos about different marketing strategies and these “Bro Marketers” are going to have to change their tactics if they want to keep clients.

Because it’s all about relationship marketing now. About building a customer base that you connect with and want to help succeed.

That’s why I’m so excited about the “Virtual Posture Summit, “Summit Scripts Summit”. And the impressive women who are speaking, like:

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• “Dr. Krista Burns” (INCLUDE THE EXAMPLE THEY HAVE IN THE EMAIL COPY)

• Tasha Booth is doing a talk about Relationship Marketing and how to get started.

• Gigi Barnett is going to share her best tips on getting in front of the media and making the most of the opportunity.

• Monica Draudt is going to tell you how to get over camera fright and make kick-ass videos.

• Meg Casebolt will show you the essentials of SEO for your business

And that’s just a few of the topics that are covered!

Join me from “Dec 11th – 15th” or “Tuesday, January 5th – Thursday, Jan 7th” as 18 amazing women come together to share incredible marketing tips for online service providers and business owners.

Get your free ticket here: “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales” https://solopreneur-success-summit.heysummit.com

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

P.S. The free ticket is only available for a limited time, don’t miss out! “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales” https://solopreneur-success-summit.heysummit.com

Hey Kartra: {first_name}, %FIRSTNAME%,

Can I ask you a question? How often do you invest in your business?

If you're anything like me you're constantly upgrading your knowledge, tools and know how by investing in coaching, courses and resources.

What if I told you that you could have access to some amazing information that will help every aspect of your marketing for only $39?

All in one place.

All for LIFE.

When was the last time you focused on growing your own business and not someone else's? When was the last time you felt clear on how to move your business forward?

Obviously, I know you’ll already be sitting with me at the free version of the “Virtual Posture Summit, “Summit Scripts Summit”, but I know how hard it is to fit all the presentations in to an already busy life. I'm lucky if I get 20 minutes to myself, let alone enough time for four video presentations in one day!

Which is why I’m introducing you to the “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales” “VIP Level”, “Summit Elite”, “Ultimate Pass”.

It's only $39. That probably a tenth of what you spent on your last course.

That's the price of a date night with your husband if you're cheap like I am ;)

For $39, you get access to 18 speaker presentations and interviews that will help you build business relationships, create a strong brand, market yourself on LinkedIn, and so much more!

And if you're a numbers person, here are some numbers to break down how obvious it is that you should get your pass NOW before the price goes up:

+ You could invest $399 into a course that will most likely be abandoned before you finish it.

+ You could buy 5 fancy Starbucks drinks with a satisfaction time of ~2 hours each, or you could invest in your business and make back that $39 by implementing what you learn.

+ You could spend $1000 - $2000+ to attend a live conference, or you could get all of the same (and more!) content from literally the exact same speakers from the comfort of your home (for $39). AND be able to watch those presentations again to make sure you get every ounce of learning out of each one.

I think you know what to do…

The “VIP Level”, “Summit Elite”, “Ultimate Pass” “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales” Price is GOING UP to $59 on Monday so make sure get your pass now while the price is still low!

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

Hello Kartra: {first_name}, %FIRSTNAME%,

Tomorrow is the first day of the  “Virtual Posture Summit, “Summit Scripts Summit”and I can't wait to get started! If you haven't grabbed your ticket, now is the time! Just click here to get your free ticket:  “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales” https://solopreneur-success-summit.heysummit.com

I want to take a minute to answer some questions I’ve been getting about the Summit.

Question #1- Is it really free?

Yes! If you sign up now you get free access to all the speaker videos for 48 hours after they go live.

Question #2- What if I want to watch the videos after December 01, 2019?

If you want lifetime access to all the videos in the Summit then you can upgrade your ticket for only $39 until midnight tonight! The the price increases to $59 for the rest of the summit.

Question #3- What if I don’t want to watch all the videos?

It is super easy to pick and choose the videos you want to watch. When you register you’ll be able to browse the schedule and choose which talks are the most important to you. Then you’ll get reminders when those talks go live!

Question #4- Are there any special bonuses?

You know it! Each speaker has provided a bonus on the topic of her talk. We’re talking workbooks, checklists, and even a whole course!

Have a question that’s not on the list? Hit REPLY now and ask away!

Then go grab your free ticket here:  “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales” https://solopreneur-success-summit.heysummit.com

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.