Dr. Mark Wade - Expert Speaker Training - Registered
Expert Speaker Training Workshop

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Host: Dr. Mark T Wade    www.VirtualSummits.com 



Summary:   This was a One-Day Summit designed to build an engaged audience around people who are interested in becoming speakers.  I interviewed in a hybrid style fashion several speaking coaches, consultants, & authors covering several key factors:  Expert Positioning, creating a signature talk, and how to get booked to speak, and how to get paid from speaking.  The main purpose of this summit was to generate a qualified audience for me to participate in an affiliate launch for a speaking program.  I positioned the summit 2 months out from the launch.  Then after the summit I promoted the speaking program to this newly created audience. 

1/10Insert your email provider merger code for the subscribers first name.

example: Kartra: {first_name}, %FIRSTNAME%

2/10This is where you will insert the name of your summit.

example: “Virtual Posture Summit, “Summit Scripts Summit”

3/10This is where you add your speakers name

example: “Dr. Krista Burns”

4/10This is where you include the dates of your summit.

example: “Dec 11th – 15th” or “Tuesday, January 5th – Thursday, Jan 7th”

5/10This is where you will hyperlink to your facebook group

example: Facebook Group, “Viral Summit Facebook Group”

6/10This is where you would insert the name of your all access pass

example: “VIP Level”, “Summit Elite”, “Ultimate Pass”

7/10This is where you insert the URL of your summit, or sales page.

example: “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales”

8/10This is where you would insert your signature close.

example: Your Message Matters!, or “Sincerely”, or “Good Bye for Now”

9/10This is where will enter your name.

example: Insert your name here.

10/10This is where you would insert the name of your all access pass

example: “VIP Level”, “Summit Elite”, “Ultimate Pass”

Em 1FF:

Indoctrination: Leaving A Legacy Subject: Your Journey Starts Here.

Hi Kartra: {first_name}, %FIRSTNAME%


I wanted to reach out and introduce myself.  I am the person hosting the “Virtual Posture Summit, “Summit Scripts Summit”


I think it is amazing that you are going to be participating in it.  Using speaking to build your business is something that is near and dear to my heart.  


Main reason is it can accomplish at a higher speed of velocity an impact that is one of my core values.   Leaving A Legacy.    


I think in some ways we are all hoping to leave a positive legacy.  We get caught up in the mechanics of the business and we are all looking for options to improve our business, but in the end I think we can all agree we want to make a positive impact on the world. 


Mastering the skill of speaking is one of the most impactful things you can do to speed that process up.   


I also know how hard it can be.  On my journey I’ve had many successes & I have had many moments of failure.  


I’ve built 6, 7 & Multi-Seven Figure businesses in the brick & mortar world, Online Education Space, & the SAAS (Software As A Service) Industry.  


But I’ve also been so poor that I use to have to donate my plasma from my blood twice a week just to have money to eat.  


I’ve also run a $3 million dollar company straight into the ground.  


Every failure made my desire to succeed that much stronger.  I tell you this because you are most likely either still trying to get your business going, or are looking for opportunities to scale it.  


Regardless of which of those two categories you fall in, this Expert speaker workshop is going to give you that extra advantage to hyper grow your business AND leave a greater impact on the world.  


To wrap it up I just wanted you to know I understand where you are coming from, & I am looking forward to get to know you better and to help you along this journey!  


That is what I do over at Hustle & Scale.  I help entrepreneurs implement strategies to grow their businesses.   So let’s get started scaling that business! ;) 

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.




Em 2FF: How To Expand Your Message

Subject: This doesn't matter but it will impact your income.

Hi Kartra: {first_name}, %FIRSTNAME%


Have you ever thought to yourself that your business is so close to getting to that next level, if you could just get it in front of more people?  


I have.  So many times.  That is what set me on the journey to understanding how to scale my message.  


Now I am no professional speaker by any means,  & I don’t speak as much as some others might speak but I do utilize the power of stages to increase influence & impact. 


I’ve spent over $50,000 in my life on speaker trainings, keynote structuring, help with booking stages & improving my pitch.  (Again I don’t even consider my self primarily as a “speaker”).  


I consider myself someone with a message that can impact the world.  Same as you!  You have a message that can impact the world.  


I don’t want you to have to spend $50,000 like I did.  That is why I put together this “Virtual Posture Summit, “Summit Scripts Summit”.  I reached out to the top speakers, coaches & trainers that I knew & begged them to give away some of their top strategies.  


(These strategies they typically charge anywhere from $2,000 - $20,000).  


It wasn’t easy but I finally managed to get them to agree.    


Regardless of if you see yourself as a speaker or not, you know your message needs to get in front of more people.  This training is going to help you do exactly that!!  (Plus getting paid to do it!) ;) 


Whether you intend to make stages a primary part of your business strategy or like me you use it several times out of the year for key engagements to magnify your reach, this is a strategy you need to have in your tool belt.  


Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

P.S. Be Sure to join me in our private  Facebook Group, “Viral Summit Facebook Group”.




Em 3FF: Overcome Fear

Subject: Imagine them all naked

Hey Kartra: {first_name}, %FIRSTNAME%


That’s what they always said right.  If you are nervous about speaking on a stage then imagine the audience naked.  (I never found that to be very useful). 


However, I do know many people have a fear of speaking.  Maybe even you do?


I want to calm your nerves and let you know that once you do start speaking it gets much easier.  


I also want to let you know that there is more than one type of stages.  I think we often make the mistake of thinking that speaking equals standing on a stage in front of hundreds of people.  


It can mean that, but it can also mean being on a webinar in front of hundreds of people.  Or hosting your own One-Day Summit to a group of people.  Or even doing Facebook Lives from your page. 


The information we are going to be covering in the “Virtual Posture Summit, “Summit Scripts Summit” can be used across so many different areas of your business. 


We are talking about scaling conversions & getting more people to engage & then buy.    


Perfecting your story telling skills, and understanding the power of tying in key frameworks to increase the buyer actions.   


When I did many of these trainings in my own business it sky rocketed areas that I wasn’t even anticipating.  (That was before I ever even stepped on a stage).  


Here’s a quick tip for you.  Use Facebook live as a platform to test out parts of your speech when you are preparing.  Watch the areas of engagement during the FB Live.  (If there is none, then you definitely need to change it up). 


Comedians do this all the time.  They take small 10-minute gigs to test out pieces of their act until they have the audience rolling the whole time.  You can use that same concept when practicing for a speech! 


This will also help you remove those butterflies & fear before speaking.  :) 



Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

P.S. Be sure to join me in our private  Facebook Group, “Viral Summit Facebook Group”!




Em 4FF: Leave Your Legacy

Subject: Money Or Legacy Or Both?

Hi Kartra: {first_name}, %FIRSTNAME% 


What’s your legacy?  What’s your message that the world needs to hear? 


That’s the reason you are working so hard.  That is what matters!  


But to get that out to the world you need to have a game plan.  


You need to know how to position yourself as the leader in your niche. 

You need to be able to book speaking opportunities.  

You need to have a well-crafted keynote speech. 

Most importantly you need to get paid while sharing that message. 


This is where many of us who are already speaking from stages make the mistake.  


We think just spreading our message is the victory.  That is just the beginning of the victory.  


You need to know how to get the audience engaged, & motivated to take action.  


Then you need to get them to actually take action, whether that is running to the back of the room to buy something, or joining your list to go through a sales funnel.  


The biggest misconception that many individuals make is thinking they are going to get paid a fee to speak on stage.  

It can happen, but most likely not going to happen.  That doesn’t mean we give up.  


Most speakers (even the ones making 7 figures from stages) aren’t getting a keynote fee, they are using the strategies we will cover in this training to make lots of moolah AND make an impact. 


So if your goal is to make & impact, leave your legacy & be compensated well for that, then you are going to need to hear these strategies.  


See you inside the “Virtual Posture Summit, “Summit Scripts Summit”!! 
Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

P.S. Be sure to join our Private  Facebook Group, “Viral Summit Facebook Group”!




Em 1CD: Welcome To The Workshop - Day 1: Immediate

Subject: [Virtual Summit Name] Details Inside

Hi Kartra: {first_name}, %FIRSTNAME%


You ready to rock out this “Virtual Posture Summit, “Summit Scripts Summit”??  It’s going to be so epic.   This email has very important info please read the whole thing). 


We have some of the top speaking coaches, companies, & trainers in the WORLD who are going to give you their top strategies.  


It wasn’t easy to get them to agree to give away their top secrets for free. Many of them charge $2,000 - $10,000 for this info.  But you are going to get it ALL FOR FREE!  (You’re welcome) ;) 


We are going to be covering 4 primary topics:

1. How To Position Yourself As An Expert Speaker

2. How To Get booked to speak

3. How to Craft the Perfect Speech

4. How to Get Paid From Speaking


Essentially a none to done if you are wanting to use stages & speaking to boost your business!


This workshop is 100% FREE to attend, but here’s the deal.  It’s only free on the day we go live!  After that I am going to take the recordings and create some special program.  


So you get to check it out for free! (Again you’re welcome).  BUT YOU NEED TO ATTEND IT WHEN IT GOES LIVE!  


So put a note in your calendar to remind you that “Dec 11th – 15th” or “Tuesday, January 5th – Thursday, Jan 7th” is the day!!


IMPORTANT

Also I am hosting this on a special platform, so you should have gotten an email from “VIRTUAL SUMMITS” with an access link.   You need to click the link in that email.  (Be sure to find it as that is the access link). 


Also be sure to join the Private Facebook Group, “Viral Summit Facebook Group” so you can join in on the discussion,  & ask questions. 


That should cover most of it for now!  I’ll be following up this week with some special exercises to help get you ready for the workshop!!


Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.




Em 2CD: How To Get The most - Day 1 – 3 hours later

Subject: Want to be a VIP?

Hi Kartra: {first_name}, %FIRSTNAME% I remembered an important piece of info I wanted to let you know about so you get the maximum benefit from this “Virtual Posture Summit, “Summit Scripts Summit” training.  


I’ve had a few people reach out and say they can’t make the whole training & asked if they could get access to it afterwards.  


The answer is absolutely.   For those who want to attend with us live I’m giving you first access to the training & you get it at no cost (despite the time, energy & resources I put into it). 


If you want to keep access to the training after it ends, watch it on your own time/pace, and come back as often as you want, then we have two options for you. 


The first option is VIP access to the workshop.  It’s only $79 and you will get a few awesome bonuses PLUS keep lifetime access to the on-demand presentations. 


Second option is our  “VIP Level”, “Summit Elite”, “Ultimate Pass”.  This is $197 and gives you the following:
1. Lifetime Access to all 13 sessions of the “Virtual Posture Summit, “Summit Scripts Summit”.  

2.  Mp3 Audio Downloads of the presentations so you can listen on the go.

3. Over $1,000 in bonuses (including the following): 
-The Irresistible Offer Blueprint

- 5-Day Unstoppable Stage Challenge

- Story Braid Framework

- $10K Blueprint

- 5 Part List Building Series

- The DISH Method

- 7 Closing Mistakes Presenters Make


PLUS AS A BONUS:  Anyone who grabs the  “VIP Level”, “Summit Elite”, “Ultimate Pass” I am going to throw in my Scale Your Side Hustle Online Course (Valued at $600).    


SPECIAL FAST ACTION BONUS!!!!!

If you grab the  “VIP Level”, “Summit Elite”, “Ultimate Pass” BEFORE the Summit, I am going to give it to you at 25% off!! (Save $50!!!)  But you have to upgrade BEFORE the workshop goes live!!


This is how you can monetize any business with a specific framework.  Stop guessing on how to make money & follow this step-by-step framework.   (THIS IS A LIMITED TIME OFFER – It will not be included during the workshop). 


It’s a pretty awesome deal.    So go ahead and grab  “VIP Level”, “Summit Elite”, “Ultimate Pass” (or VIP) access now and have access to the workshop for as long as you like!! “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales”

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.




Em 3CD: Pre-Workshop Exercises - Day 2 morning

Subject: Here’s your homework

Hi Kartra: {first_name}, %FIRSTNAME%


Hey I wanted to follow up with you and give you a quick exercise that you can do to get ready for the “Virtual Posture Summit, “Summit Scripts Summit” & I want to tell you about how you can keep the whole thing even after it ends. 


The exercise.  This is to get you ready to get maximum benefit from the workshop.  


Here are the 4 things I want you to think about & quickly jot down so you can have a starting point when going through the workshop!


1. Choose A Topic to speak on

2. Find 5 stages/conferences/events you want to speak on

3. Practice A Facebook Live (doesn’t matter on what, just do a 10 minute live)

4. Come up with a product you can sell from stage. 


This will allow you to take maximum advantage of each of the sessions.  I want you to be able to hit the ground running!    You may have some of this already figured out, that’s awesome.  Just write it down and have it available when we kick off the workshop.  



Also remember if you Upgrade BEFORE the Workshop Goes live you can Save 25% OFF the  “VIP Level”, “Summit Elite”, “Ultimate Pass”!! (Grab it now!)

UPGRADE  “VIP Level”, “Summit Elite”, “Ultimate Pass” & SAVE 25% OFF!!  “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales”  


This gives you lifetime access to the workshop, the Mp3 Audio Downloads, plus $1,000 in bonuses that will assist you in being successful in your speaking journey.  (it really is a no brainer).  


That’s it.  Be sure to Upgrade & Do the prep exercise! 


I’ll see you inside the workshop!!



Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.




Em 4 CD: Share & Get ready - Day 2 Afternoon

Subject: You might want this information.

A quick reminder to be ready for the “Virtual Posture Summit, “Summit Scripts Summit”.  Goes live on Thursday. 


Session 1 is available from 6:00am – 2:00pm CST. 

Session 2 is available from 2:00pm – 10:00pm CST.


These speakers have promised to give you some of their best strategies and advice.  This is information they normally charge $2,000 - $10,000.   


You can expect to walk away with specific strategies on the following topics:
1. How To Position Yourself As the Expert Speaker (even if you’re not)

2. How To Book Stages & Speaking Opportunities (even if you never have)

3. How to Craft the Perfect Speech/Talk 

4. How To Get Paid From Speaking (even if you are speaking for free). 


Now there are 13 sessions in this workshop.  I wouldn’t recommend trying to sit through every single one of them (unless you have 9 hours to spare). 


I recommend picking out the ones you need the most help with & watching those first.  Get the information you really need help with & implement that.  


I have found trying to learn & do too much too quick can sometimes cause people to take no action at all.  Don’t let that happen.  So focus on the top 3 – 5 topics you really want to improve. 


The other option of course is to upgrade to VIP or  “VIP Level”, “Summit Elite”, “Ultimate Pass” which gives you lifetime access to the presentations, plus Mp3 Audio downloads and about $1,000 in bonuses to help you implement quickly.   (Save 25% off & upgrade Now!)


 “VIP Level”, “Summit Elite”, “Ultimate Pass” UPGRADE 25% OFF – LifeTime Access “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales”


ALSO SUPER IMPORTANT:

You received an email from “Virtual Summits” when you first registered Saying “Welcome To The “Virtual Posture Summit, “Summit Scripts Summit””.  That has your access link to access the workshop.  Be sure to locate that & use that link to watch the workshop!!


Any questions don’t hesitate to reach out and ask!  See you inside the Workshop!


Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

P.S. Would you do me a huge favor & share this “Virtual Posture Summit, “Summit Scripts Summit” on Facebook for me?  You can just copy this link:  “ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales”    Since it’s only going to be free during this original workshop, I want to be sure everyone has a chance to access it!  Thanks.




EM 5 CD: Grab the Upgrade - Day 3

Subject: Last Chance To Grab the [ALL ACCESS PASS] UPGRADE With This Discount

Friendly reminder that today is the last chance to grab the  “VIP Level”, “Summit Elite”, “Ultimate Pass” All Access Pass With Lifetime access to the presentations & $1,000 in bonuses at the discounted rate!!


Tomorrow it goes back up!!  So be sure to grab the pass so you can come back and watch all the presentations on your own time!!  


Plus get the Mp3 Audio downloads so you can listen to the teachings on the go.  

There’s $1,000 in bonuses that will help you implement all aspects of this training.  


BONUS: Included is the “Scale Your Side Hustle” Online Course. 


It shows you how you can monetize any online business (& speaking!!)  Simply follow this framework and increase the income as well!! 



These speaking coaches, trainers, & experts typically charge $2,000-$10,000 for this information.  You can access all of them right now for $149!! (Last Chance!!) 


Those with the Upgraded registration can watch the training on their own time.  For everyone else without the “VIP Level”, “Summit Elite”, “Ultimate Pass” I look forward to seeing you live on the training!!  

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.


P.S. Be sure to join us in the Private Facebook Group, “Viral Summit Facebook Group” to interact during the Workshop!