Hey Kartra: {first_name}, %FIRSTNAME%

If you don’t have a massive list you are never going to make it.  Might as well give up now.  

That is how I felt for a long time and I spent a stupid amount of time, energy & MONEY trying to fulfill this untrue prophecy. 

I made my first $136,000 in one week with a list of 900 subscribers.  I make several million dollars a year right now (real time) with a list of 13,497 subscribers. 

BUT the money is in the list right?  We’ve all heard that before.  Everybody says it.  So that must mean the bigger my list the more money I’m going to make right?  

I see it too often that people are spending more money than they should (or even have) to pay experts, or spend on ads, or to buy some fancy program or software to build a huge list.  Stop it!!

You are missing the actual important part, and more often than not focusing solely on building a big list will actually set you up for failure.  The most IMPORTANT part of list building is building a QUALITY list.  A list of qualified, and engaged subscribers.  

Of course I learned this lesson the hard way.  One specific event, I spent $70,000 to build my list by about 15,000 leads in 10 days.  Normally when I do a launch to a list of 3,000 leads I can expect to make around $250,000 - $350,000.   When I launched to that list of $15,000 leads (expecting a 7 figure payout) I made $187,000.  Minus expenses I walked away with around $50,000.   WAY LESS than my normal small list. 

This has held true for me over and over again.  And not just me. I talk with my other 7 Figure entrepreneurs and they tell me the same thing.  The money is not in the SIZE of the list.  It is in the QUALITY of the list.  

Yes, absolutely List Building is important and fundamental to building a business that makes money, but do it the right way. 

The two most fundamental things to think about when building your list is: 
1) Know Your End Goal – where are you taking these new fans?  What are you eventually going to be teaching/selling/solving for them.  

2) ALWAYS Be SPECIFIC – talk about the exact problem and solutions that your ideal avatar has. 

Don’t focus on sexy, or fads.  Focus on specifics, and on the end game.  Build a quality list. Above all else the money is in a QUALITY list.  

In the “Virtual Posture Summit, “Summit Scripts Summit” I am going to show you exactly how you can build a quality list that will be hot and ready to buy what you have to offer. 

So come ready to learn, implement and grow that quality list!!
 

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 
Insert your name here.

P.S. Be sure to join our Hustle & Scale Group to get the full-enhanced experience: Hustle & Scale

Hey Kartra: {first_name}, %FIRSTNAME% 

If you are focusing on lead magnets, eBooks, or webinars you are doing it wrong!

I can’t tell you how many times I showed up for my webinar to only be completely disappointed.  There has to be a better way?  I’ve spent tens of thousands on ads for webinars and lead magnets and every time I felt like I was just flushing money down the toilet.  (It sucks!!)

Not anymore.  Now when I list build I do it in a way that builds a quality list that translates into real income.

When I run a One-Day Summit I know only grow my list for a fraction of the ad spend, but the subscribers are qualified and engaged (and usually awesome) people that truly want to learn and do better.  Every One-Day Summit for me translates into an average of $150,000.  (Much better than my average $7,000 webinar)

It’s not easy to turn a blind eye to what everyone else is out there saying to do, but eventually I got tired of wasting money and not getting results.  After years of trial and error it became pretty clear, the best solution to building a quality list is a One-Day Summit.  

No not every One-Day Summit crushes out of the park.  I still fail and have to re-do things.  But far less frustration happens when I stay focused on the strategy that works. 

Hopefully you are getting excited at this point because I am essentially telling you that if you have struggled, felt frustrated or are having a difficult time building a quality list, that I have a better way that WILL work for YOU too.  

This is what I want to teach you on the “Virtual Posture Summit, “Summit Scripts Summit”.  Of course we will have other strategies presented for you to learn and test out.  

But I am confident after you try your first One-Day Summit that you are going to be HOOKED just like I am.  You will see how much more effective these are, and how much easier they are. 

So come prepared to learn and implement and grow!!

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 

Insert your name here.

“ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales”

P.S. Don’t forget to come join us over in our Facebook Group: Facebook Group, “Viral Summit Facebook Group”.   Join Here

Hey Kartra: {first_name}, %FIRSTNAME%

Am I just blowing smoke up your @$$?? 

I get it; maybe some of the things I am telling you seem counter-intuitive.  Maybe you don’t believe me.  It’s ok to be skeptical.  I can take it.  

All I ask is that you keep an open mind and give it a try.  And don’t just take my word for it.  

Here are a few people that maybe you will believe:

Kate Erickson:
“Mark has something amazing going on with Hustle & Scale and the One-Day Summit.  I have learned a lot from his teachings and am excited to see how everyone else implements it as well”.

Pat Flynn – Smart Passive Income
“Mark & I have become pretty good friends recently and he has some amazing things going on.  I fully endorse what he is doing and hope you will listen to what he has to say.”

Ryan Levesque – Ask Method

I am excited to be apart of the “Virtual Posture Summit, “Summit Scripts Summit”.  What Mark is doing with this is incredible and I hope you will come and play full out.”

I have presented this information to a lot of smart people like Andrew Warner (Mixergy), Dan Martell (SAAS Academy), John Lee Dumas (Entrepreneurs On Fire), Curt Maly (BlackBox Social Media), Shaa Wasmund, and Yuri Elkaim (HealthPreneurs Live) just to name and every time the feedback is the same. 

So I want to ask you a favor.  I want you to make a commitment to yourself and to me that you will show up for the “Virtual Posture Summit, “Summit Scripts Summit” and that you will give it a try. 

Take the information we are going to share with you and IMPLEMENT.  Find out for yourself if what I am saying is true or not.  

I can tell you the information I am going to share with you has made millions of dollars for myself and the others I have taught this to. 

So make the commitment to come and play full out.  Give it a shot and let the results speak for themselves.  Sound fair?

Cool!  I’ll see you soon on the “Virtual Posture Summit, “Summit Scripts Summit”. 

Your Message Matters!, or “Sincerely”, or “Good Bye for Now” 
Insert your name here.
“ShiftYourPractice.com”, “www.SummitScritps.com”, “summit.com/sales”

P.S. Special Invite – Come join our Hustle & Scale Community on Facebook